Specialized in strategy and marketing, he has worked for some of the major “marketing academies” with direct responsibilities on positioning, launch and strategic development of several successful brands. After several years with growing responsibilities in Procter & Gamble, driven by his passion for the food sector, he has taken leading positions in the marketing functions of Parmalat first and Barilla afterwards. More recently, he has broadened his skills and expertise in the broadcasting and transportation businesses as Sky Tv and Trenitalia marketing director. Currently he is Ferrari head of Product Marketing.