Enrico Ferrero is Business Development Manager at Caffè Vergnano, where he is responsible for expansion into Eastern European markets in collaboration with Coca-Cola HBC. He graduated in Management Engineering from the Polytechnic University of Turin and began his career with a training experience in Australia, before working in the United States within his family business, focusing on market analysis and commercial development. He then continued his career in Dublin as part of the Coca-Cola HBC sales team. Born in Turin in 1998 and raised in Pino Torinese, he is passionate about golf, mountaineering and the mountains, activities that reflect his competitive spirit and propensity for taking on new challenges.