Jun Jie is a third-generation Chinese entrepreneur, born and raised in Italy, specialising in ethnic food. In 2014, he joined the family business, Uniontrade. In 2019, due to his father’s health, he became CEO, leading the company to an exit in 2023. Currently, in addition to managing Kathay, a boutique ethnic food store in Milan, he is focused on investing and managing his real estate assets, while waiting and searching for his next entrepreneurial adventure. Jun Jie is also executive president of UNIIC, an association of young Chinese entrepreneurs in Italy.