L’Orto di Jack is an innovative start-up that aims to create the first omnichannel and digitally evolved player in the Italian fruit and vegetable market.

It focuses on 3 main channels:

B2B: the core of the company is the distribution of fruit and vegetables to the HoReCa channel, for which it has started a digital transformation process;

B2C: during the lockdown with very low investments it opened an e-commerce, which it aims to grow in a balanced and profitable way;

Retail: thanks to the team’s successful experiences in the restaurant world, it completed the company’s omnichannelisation by opening a physical shop. Openings in further selected locations will serve as a physical showcase for the brand and support B2B/B2C last mile logistics.