Graduated in 2002 in Management Engineering at the Polytechnic of Turin, he has always been involved in the family business Seri System, specialized in customer marketing. Since 2012 he has dedicated himself to the internationalization process of the company, setting up the first offices in Spain, France, Turkey and Russia. In 2014 he took on the role of Managing Director of the Loyalty division of the Seri-Jakala group and, since 2021, he has been following the commercial development of Elephase, a company dedicated to incentive and travel.