With a degree in Economics and Commerce and a subsequent MBA, Franco has 30 years of professional business experience in numerous sectors, from cosmetics to food logistics, gained mainly in SMEs, with responsibility for sales and marketing management in Italy and abroad, as well as the creation and development of sales networks and local distributors. He currently runs BART srl, an SME company in the mechanical sector, where he is mainly responsible for management, personnel and business development. He has also been a lecturer in Marketing for over 15 years. He participated in the Early Warning Europe (EWE) Project run by the Industrial Union of Turin, as a mentor to support the local production fabric. He has also developed interest and knowledge in the fintech field, on the topics of blockchain, decentralised finance, NFT and similar tools.