Nicola Canonico is a serial startupper with expertise in digital marketing, go-to-market strategy and product fitting. He founded Easybit in 1998 and co-founded Bakeca.it in 2005. He helped launch successful projects such as ScuolaZoo, PromoQui, Meeters and WeRoad. He was a lecturer at IED for over 10 years and founded Planet Smart City, a company that has raised over €100 million to develop smart cities. He is currently a mentor for Techstars and other accelerators, and CEO of Brixton Capital Srl, an early stage startup investment holding company.