Graduated in Economics and Commerce and in Sports Sciences at the University of Turin, Omar began his career in China by founding first a Trading Company that deals with import and export of textile products and home decorations, then another company in Shanghai which, in addition to continuing the import/export activity, offers training programs and develops the first sports app for the Chinese market. In 2012 he also founded REDI srl, a company active in Italy in the logistics and trade sector and from 2018 he also launched the Chinese and Vietnamese branch of REDI for the marketing of luxury goods from Europe to China and Southeast Asia.