Fitprime is the Italian fitness marketplace born in 2016 as an innovative startup, which allows training in thousands of partner sports centres throughout Italy with a single, restriction-free subscription. Fitprime, thanks to Fitprime TV, integrates its fitness offer with a digital service for home workout with trainers selected from the best in the industry. Fitprime Corporate was born in 2018, which accompanies large and small businesses in their wellbeing and engagement programs for employees. Sky, Nike, McDonald’s, Unilever, Capgemini, Tetrapack, Fater and many other companies already use Fitprime’s services aimed at promoting a healthy and active lifestyle for employees and their families through sports, proper nutrition and psychophysical health care. Fitprime is the innovative solution that responds to the needs of today and tomorrow, encouraging thousands of people to improve their quality of life